I spent twenty-five years asking the wrong question.

The long version

That's actually me in the picture above. I was in business school at the University of St. Gallen in Switzerland and was about to graduate with an MBA from one of Europe's top business schools. I thought this was the ticket to happiness, to a long career, financial security, and success.

I believed I had finally figured it out.

But even after earning an MBA, adding it to my MA in Psychology, and building a career across healthcare, technology, education, startups, and Fortune 500 companies in six countries, something never felt quite right.

Some jobs paid well. Some didn't. Some came with impressive titles, others didn't. On paper, my career looked exactly like the kind of résumé people admire at dinner parties. Yet I kept asking myself the same question:

Why did some roles energize me while others slowly drained me, even when they looked equally successful?

Over time I realized I wasn't the only one asking that question.

I watched brilliant engineers lose confidence because they were in bureaucratic organizations that smothered initiative. I saw talented salespeople blamed for poor performance when they had inherited impossible territories. I met executives who had everything they thought they wanted, money, promotions, status, and quietly admitted they dreaded Monday morning.

Again and again, I noticed the same pattern.

People assumed they were the problem.

Most of the time, they weren't.

The environment was.

That realization became the foundation of the Wrong Fit Framework.

Today I help professionals who feel stuck, burned out, overlooked, or simply uncertain about what's next. My job isn't to tell people what career they should choose. It isn't to convince them to quit their jobs or "follow their passion."

It's to help them understand how they're wired, recognize the environments where they create the most value, and make career decisions with clarity instead of fear.

Because I don't believe the goal is to find the perfect job.

The goal is to build a career where your value can actually be seen,